“Dia de los Muertos” Seasonal Promotion

The previous version of the seasonal retail project was lacking in the visual design for the assets, and there was a lack of social media and public outreach. For the branding campaign, the target consumers are people who don’t have any knowledge or experience with Día de los Muertos, and the intention, besides selling the product, is to encourage learning about the holiday. I used Illustrator to redesign the social media posts and posters and make flat designs. The result was a colorful and visually interesting redesigned coffee set, five TikTok post designs, two X social media posts, and two outdoor posters.